Suffolk, VA – In late spring of 2006, The Hill Consulting Group (THCG), a Virginia based consulting firm, contacted Skylar Design to discuss their new company and their need for strategic marketing. Having already completed the branding of all their collateral materials, it was time to address their website.
Specializing in leadership and organizational development with churches and ministries, THCG wanted the site to communicate that they were about helping their clients succeed. With years of leadership experience and coaches having diversified backgrounds, THCG can provide strategic and practical solutions to help their clients understand, clarify, and know their God-given purpose. Here are some of the specific objectives that were communicated to Skylar about the website:
- Create a positive image for HCG by communicating an accurate and attractive picture of the company and its services.
- To attract new clients and service existing ones.
- Support ongoing marketing efforts.
- Long-term vision: To become the premier consulting firm in America focusing on churches and ministries.
After several meetings with Skylar Design and lots of hours brainstorming solutions, Skylar began the process of creating new design interfaces.
First, we came up with a specific tagline which was the very essence of what THCG was all about - "Bridging Churches to a Better Future." Then we talked about specific images, colors, and concepts, and how these elements would communicate THCG's value to potential clients. All these things needed to support the message of providing specific leadership and organizational solutions.
Second, the look and feel had to be distinct. With the unfortunate stigmas churches and ministries face each day, THCG wanted to reinforce that they not only cared about helping their clients win, but they were about demonstrating a high level of excellence especially as it related to consulting services. Integrity would be the driving force behind everything they did - from the very first conversation with clients to their last meeting. Likewise, the new site had to demonstrate this same level of quality, even minor details were important.
Third, besides a wealth of resources available on the website, including a free leadership assessment profile, THCG wanted to showcase perhaps one of it's strongest assets - it's coaches. Each coach, having specific expertise, experience, and a high level of integrity, has been carefully chosen to be a part of a distinct caliber of experts. And with Bobby Hill's leadership and reputation at the helm. the firm has great potential to see ministries and organizations transform globally.
We were privileged to work with THCG on such a project and look forward to supporting them with other projects.